"Honorable Influence rescues marketing from its bad press and the common assumption that it is inherently unethical. David Hagenbuch ably probes the seven deadly sins of marketing, but then shows that marketing practiced with integrity can honor all stakeholders: consumers, marketers, society and God. An important and readable text for classes in marketing and business ethics."
Dennis Hollinger, Ph.D.
President & Coleman M. Mockler Distinguished Professor of Christian Ethics
Gordon-Conwell Theological Seminary
"Honorable Influence is an incredibly relevant and impactful conceptual framework for today’s marketing students – and practitioners -who desire to use their creative, logical, communication and analytical abilities to the glory of God. Honorable Influence provides rich, real marketing scenarios for thoughtful consideration and engagement, yet rightly acknowledges that in our swiftly changing culture, new channels
and methods of influence will demand a mindful, flexibly-fixed approach. David Hagenbuch provides the tools for Christian marketers to thrive as salt and light in this business field, equipping us to seek common ground with colleagues even in a very ethically-diverse society.
Whether you are marketing products, ideas, organizations or even yourself, Honorable Influence can serve as a trusted guidebook. Through it all, David affirms the value of working in positions and roles of marketing influence and gently pushes practitioners to use their talents towards furthering the good, the true and the beautiful."
Tonya Neff Klause
"In a world that uses analytics and Big Data .to justify low brow campaigns to achieve a targeted goal, David Hagenbuch has opened the door of accountability for those of us who are Christian practitioners in the field of Sales and Marketing. He has refined our definition of Value, in relationship to the exchanges in
our commerce, that we proliferate in society. David’s challenge to Sales and Marketing professionals is to apply the Golden Rule to your own heart before you ask others for theirs. He has helped Christian Sales and Marketing professionals to realize that we indeed have a voice and are charged with being accountable to a higher calling when we use it.
I can imagine the prophet Daniel writing a similar book based on the II Corinthians 5:20 and following a similar path of 'Honorable Influence' for life."
Director of New Business Development
J. Walter Thompson Worldwide